Privacy Policy
Wiggins Group website Privacy Policy
1. Purpose
This Privacy Policy describes our data practices with regard to your Personal Information, including the kinds of information we collect, how we collect, use, disclose, and retain that information, and how you can exercise choice regarding that information. “Personal Information” means any information relating, or reasonably capable of being linked, to you.
This Privacy Policy applies to casper.com and all other websites, applications, products, services, and other offerings (collectively, the “Service” or “Services”) owned and operated by Casper Sleep Inc. and our affiliates and subsidiaries (“Casper,” “we,” “our,” or “us”) that link to this Privacy Policy or offline locations that makes this Privacy Policy available to you. It does not apply to information collected by third parties or information collected in the context of your employment with us.
Your use of the Services is also governed by our Terms and Conditions.
Some regions provide additional rights by law. Please visit the relevant region-specific section at the end of this Privacy Policy or through the links below:
If you have any questions, please contact us as set out in the “Contact Us” section below.
2. Types of Personal Information We Collect and How We Collect It
When you use the Services, you may be asked to provide Personal Information to us, such as when you register an account, make a purchase, sign-up for our newsletters, participate in a promotion, respond to our surveys, contact support, or apply for a job. The categories of Personal Information we collect include:
a. Information You Provide through the Services
- Contact identifiers, including your name, email address, mailing address, and phone number.
- Characteristics or demographics, such as your age and gender.
- Commercial or transactions information, including records of products or services you purchased, obtained, or considered.
- Account credentials, including your username, password, password hints, and other information for authentication or account access.
- Payment information, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments. This information is processed by our payment processors. We do not have access to your full payment instrument number.
- User-generated content, including content within any messages you send to us (such as feedback, questions, or survey responses) or publicly post on the Services (such as in product reviews or blog comments).
- Contact identifiers relating to other consumers. If you choose to use our referral service to tell a friend about Casper, we may collect your friend’s personal information, such as their email address. We will automatically send your friend a one-time email inviting him or her to purchase a Casper product. We store your friend’s information in order to send this one-time email and to track the success of our referral program. Do not provide us with any information relating to other consumers unless you have their express consent.
- Professional, employment, or education-related information, including your employment and work history, transcripts, writing samples, references, and other information necessary to consider you for a job.
Please do not provide any information that we do not request.
b. Information Collected When You Visit Our Stores
We collect information about you when you visit our stores in person. For example, we deploy security cameras to capture video for security purposes. In some stores, we deploy video cameras with software that allows us to count the number of users who enter our stores and track their physical movement within our stores. The software does not engage in any facial scanning, make determinations regarding user age, ethnicity, or gender, or otherwise use information with the intent to identify a specific individual. We do not deploy the software in our stores located in Illinois.
c. Information Collected from Your Device or Browser
When you use the Services, we and third parties we work with automatically collect information from your browser or device. The categories of information we automatically collect include:
- Device identifiers, including your device’s IP address.
- Device information, including your device’s operating software and browser (e.g., type, version, and configuration), internet service provider, and regional and language settings.
- Internet activity, including information about your browsing history and interactions, such as the features you use, pages you visit, content you view, purchases you make or consider, time of day you browse, and referring and exiting pages.
- Non-precise location data, such as location derived from an IP address or data that indicates a city or postal code level.
- Heat Maps. We work with analytics service providers, such as Hotjar, to collect information through tracking technologies and generate heat maps about user behavior on the Services, including user clicks, taps, mouse movement, scrolling, and hot zones. Details on how to opt-out of Hotjar analytics is available at https://www.hotjar.com/policies/do-not-track/.
This information is automatically collected through cookies and other tracking technologies incorporated into our Service, as described below:
- Cookies. Cookies are small text files which are placed on your browser when you visit a website, open or click on an email, or interact with an advertisement. Our Service uses session cookies (which expire when you close your browser) and persistent cookies (which expire at a set expiration date or when you manually delete them). We incorporate both first party cookies (which are cookies served directly by us) and third party cookies (which are cookies served by third parties we work with). We use cookies for a variety of purposes, including to help make our website work, personalize your browsing experience, prevent fraud and assist with security, perform measurement and analytics, and provide advertising (including targeted advertising).
- Pixels. Pixels (also known as web beacons) are code embedded within a service. There are various types of pixels, including image pixels (which are one-pixel transparent images) and JavaScript pixels (which contain JavaScript code). Pixels are often associated with cookies and are used for similar purposes. When you access a service that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser, or collect other information about your browser or device.
- App technologies. App technologies are technologies included in our apps that are not browser-based like cookies and cannot be controlled by browser settings. For example, our apps may include Software Development Kits (SDKs), which are pieces of code released by third parties that provide certain functionality. App technologies are used for purposes similar to cookies and pixels, and may permit us or a third party to collect information from your browser or device.
For details on your choices around cookies and other tracking technologies, see the “Your Privacy Choices” section below.
d. Information Collected When You Use Glow
When you use our Glow light and accompanying application, we collect information about how you use Glow, such as when you turn it on, off, or change the brightness setting; your device type; and information about the light levels in the room you’re in to provide the right light settings.
e. Information Collected from Other Sources
We also collect information from other sources. The categories of sources from which we collect information include:
- Business partners that offer co-branded services, sell or distribute our products, or engage in joint marketing or promotional activities.
- Third party vendors and related parties we work with in connection with receiving analytics, advertising, security, and fraud prevention services.
- Social media platforms with which you interact. For example, when you “like,” “follow”, or otherwise engage with our content on social media (such as through our brand page or direct message), we may collect information such as your contact identifiers and any comments you provide. If you publicly reference our Service on social media (such as by using a hashtag associated with us in a tweet or post), we may use your reference on or in connection with our Service.
- Data providers, such as licensors of private and public databases.
- Public sources, including where information is in the public domain.
f. Information We Infer
We infer new personal information from other information, including to generate personal information about your likely preferences or other characteristics.
g. Sensitive Information
To the extent any of categories of information we collect are sensitive categories of personal information under applicable law, we process such information only for the limited purposes permitted by applicable law. We do not sell or use sensitive categories of personal information for purposes of targeted advertising or to make inferences.